...Sungkyung Kim; Argyro Elisavet Manoli; Do Young Pyun; James Andrew Kenyon Purpose Enthusiasm for hosting mega sport events has been dampened mainly due to the opposition of local communities. Although the use of public relations that aims for two-way communication to build mutual understanding...

... 2008 summer Olympic Games China country image product image public relations international marketing strategy RESEARCH PAPER The effects of hosting an international sports event on a host country: the 2008 summer Olympic Games Keywords 2008 summer Olympic Games China country image product image...

... controversies and how its collapse affected the team that uses the stadium for its home games (Major League Baseball's Houston Astros). It examines public relations strategies and tactics the Astros used to disassociate themselves from Enron and to recapture public support. Is sport becoming too commercialised...