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Keywords: racket sport
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2011) 13 (1): 33–43.
Published: 01 October 2011
...Mercedes Rodriguez-Fernandez This case study deals with a new racket sport that is seeing strong growth in a number of countries. The study is based on surveys of Spanish padel1 sport clubs, and by grouping these datasets we are able to propose a business plan that may be used as a guide...
