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Keywords: reputation
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (3): 407–429.
Published: 23 July 2019
... and organizational reputation. Design/methodology/approach An online experiment assessed the impact of two crisis response strategies, fan involvement and exposure to crisis media coverage on emotional response, corporate message credibility, crisis perception and perceived corporate reputation. Findings...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2015) 16 (3): 52–72.
Published: 01 April 2015
...Wonseok (Eric) Jang; Yong Jae Ko; Sylvia M Chan-Olmsted No psychometrically sound measurement scale exists to effectively measure sports team reputation. The current study proposed and developed the Spectator-based Sports Team Reputation (SSTR) by considering the most important stakeholder groups...
