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Keywords: rugby league
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2012) 13 (3): 57–71.
Published: 01 April 2012
... by Winthrop Publications Limited 2012 licensed reuse rights only sports marketing loyalty involvement fan identification rugby league Australia The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective Keywords sports marketing loyalty...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2010) 11 (3): 29–37.
Published: 01 April 2010
...James M Connor; Jason Mazanov Why has the reporting of scandal in sport been increasing? This paper focuses on the commercialisation of sport and changes in the media landscape. A case study of the Australian Rugby League competition and its long-running series of scandals concludes that scandal...
