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Journal Articles
Making a case for the integration of the primary and secondary ticket markets for professional team sports in the United States
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2011) 12 (3): 2–11.
Published: 01 April 2011
...Joris Drayer Many sports properties have had great success entering into sponsorship deals with secondary ticketing companies. However, additional benefits are possible with a reshaping of the structure of primary and secondary ticketing markets. Specifically, fully integrating both primary...
