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Keywords: shareholder value analysis
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Journal Articles
Questioning the Name Game: An Event Study Analysis of Stadium Naming Rights Sponsorship Announcements
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2003) 5 (3): 9–20.
Published: 01 September 2003
... on creating more effective naming rights programs. sponsorship stadium naming rights event study analysis shareholder value analysis Keywords: sXpxoxnsorship, stadium naming rights, event study analysis, shareholder value analysis RESEARCH PAPER Karen Becker-Olsen KXxaxren Becker-Olsen, Stern...
