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Keywords: ski products
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Journal Articles
The mediating effect of perceived quality between extrinsic cues and perceived value in ski products
International Journal of Sports Marketing and Sponsorship (2009) 10 (4): 18–32.
Published: 01 July 2009
... marketers need to understand that the two extrinsic cues had direct and indirect influences through perceived quality on perceived value of the ski product. © 2009 by Winthrop Publications Limited 2009 licensed reuse rights only extrinsic cues perceived quality perceived value ski products...
