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Keywords: sponsor logo
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2012) 13 (4): 25–39.
Published: 01 July 2012
... of moderate advertising increases the brand recall rate and does not harm the team's image. From a managerial perspective, this study highlights the risks of excessive use of sponsor logos and provides a framework for determining the optimal level of on-shirt advertising for professional teams. shirt...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2012) 13 (2): 2–16.
Published: 01 January 2012
... of moderate advertising increases the brand recall rate and does not harm the team's image. From a managerial perspective, this study highlights the risks of excessive use of sponsor logos and provides a framework for determining the optimal level of on-shirt advertising for professional teams. © 2012...
