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Keywords: sponsorship effectiveness
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Journal Articles
Did you notice us? An eye-tracking investigation of sponsorship at the US Olympic swim trials
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 124–140.
Published: 11 November 2024
...Ali B. Mondt; Alan Morse; Zachary Evans Purpose This study aimed to investigate the ecological validity of sponsorship effectiveness by examining the visual attention paid to sponsorship at a live sporting event and the subsequent impact of that attention on cognitive outcomes using eye tracking...
Journal Articles
Sponsorship and CSR: is there a link? A conceptual framework
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2011) 12 (4): 22–38.
Published: 01 July 2011
... social responsibility employees sponsorship effectiveness RESEARCH PAPER Sponsorship and CSR: is there a link? A conceptual framework Keywords sports sponsorship corporate social responsibility employees sponsorship effectiveness Carolin Plewa Senior Lecturer in Marketing University of Adelaide...
Journal Articles
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2008) 9 (2): 6–21.
Published: 01 January 2008
...Yong Jae Ko; Kyoungtae Kim; Cathryn L Claussen; Tae Hee Kim This study examined theoretical relationships between key variables of sponsorship effectiveness that include sponsor awareness, corporate image and future purchase intention. Involvement in the sport of soccer was also examined as a key...
