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Keywords: sponsorship match-up
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Journal Articles
Inside BAM Racing: rethinking the sponsorship match-up process in 'America's fastest-growing sport'
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2008) 9 (3): 61–75.
Published: 01 April 2008
...Jessica R Braunstein; Joshua I. Newman; Adam S. Beissel This paper expands upon existing sports sponsorship 'match-up' research by offering an interview-driven, empirically-grounded, 'thick' description of the decision-making processes of sports organisations in developing athlete-sponsor-team...
