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Keywords: sport event
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2016) 17 (1): 56–77.
Published: 01 February 2016
...Minjung Sung; Woo-Young Lee Purpose – The purpose of this paper is to explain the benefits of charitable sport events and examines how consumer involvement in the cause, attitude toward the event, and event-sponsor fit influence corporate image (CI) and corresponding purchase intention (PI...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2012) 13 (2): 43–54.
Published: 01 January 2012
... event augmented reality computer gaming The relationship between real sports and digital adaptation in e-sport gaming Keywords e-sport virtual worlds sport event augmented reality computer gaming Prof. Dr. Andreas Hebbel-Seeger MHMK - University of applied sciences media and communication, Campus...
