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Keywords: sport sponsorship index
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2007) 8 (4): 34–42.
Published: 01 July 2007
... were managers involved in sponsoring football clubs in the Netherlands. Sports sponsorship was conceptualised as a second-order formative index, the sport sponsorship index (SSI). Results indicate that the relationship between sport sponsorship and brand equity is significant, with greater variability...
