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Keywords: sports consumer behaviour
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Journal Articles
Transition from motivation to behaviour: examining the moderating role of Identification (ID) on the relationship between motives and attendance
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International Journal of Sports Marketing and Sponsorship (2013) 14 (3): 35–56.
Published: 01 April 2013
...Yu Kyoum Kim; Galen T Trail; Marshall J Magnusen In sports consumer behaviour literature only a small amount of variance in attendance is explained by motives. One possible explanation for this is the existence of a third factor which moderates this relationship between the motives and attendance...
