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Keywords: sports consumer behaviours
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Journal Articles
Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2020) 21 (1): 46–69.
Published: 19 September 2019
... identification Cross-national study Sports consumer behaviours The global sports industry is estimated to be worth approximately US$1.3 trillion per year (Plunkett Research, 2017). This thriving market also projects the impact and cultural prominence of sports in society (PricewaterhouseCoopers, 2011...
Journal Articles
Patriotism, national athletes and intention to purchase international sports products
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2015) 16 (2): 57–71.
Published: 01 January 2015
... intentions. Theoretical implications of the findings, as well as practical implications for sports managers, are discussed. © 2015 by Winthrop Publications Limited 2015 licensed reuse rights only basketball international consumers sports consumer behaviours NBA Brazil Patriotism, national...
