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Keywords: sports team
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Journal Articles
Spectator-based sports team reputation: scale development and validation
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2015) 16 (3): 52–72.
Published: 01 April 2015
...Wonseok (Eric) Jang; Yong Jae Ko; Sylvia M Chan-Olmsted No psychometrically sound measurement scale exists to effectively measure sports team reputation. The current study proposed and developed the Spectator-based Sports Team Reputation (SSTR) by considering the most important stakeholder groups...
