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Keywords: stakeholder
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 127–142.
Published: 08 October 2018
...Taeyeon Oh; Jihyeon Oh; Junhee Kim; Kisung Dennis Kwon Purpose The purpose of this paper is to investigate the perception of public and private officers of stakeholder at the PyeongChang Winter Olympic Games 2018. This event was selected as the subject of this research as it is the most recent...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2009) 10 (2): 67–85.
Published: 01 January 2009
...Harry Arne Solberg; Dag Vidar Hanstad; Kari Steen-Johnsen This article analyses how different configurations of stakeholders create opportunities for the production of popular TV sports contests. Based on qualitative methodologies, biathlon and cross-country skiing are used as contrasting cases...
