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Keywords: strategic marketing
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Journal Articles
Sport business in China: current state and prospect
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2017) 18 (1): 2–10.
Published: 06 February 2017
... be contacted at: liudongfeng@sus.edu.cn 02 12 2016 02 12 2016 05 12 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only China Strategic marketing Chinese sports New sport market Sport industry development Sport business...
Journal Articles
Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2016) 17 (3): 202–218.
Published: 01 August 2016
... at reducing the distance between the fan and the club are positively associated to brand love. © Emerald Group Publishing Limited 2016 Sports marketing Online marketing Strategic marketing Brand love Mobile marketing The purpose of this study is to provide a better understanding...
Journal Articles
Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2008) 10 (1): 57–72.
Published: 01 October 2008
... insights into how sports sponsorship works in this emerging market. Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics Keywords sports sponsorship strategic marketing People s Republic of China Xinquan Sheena Yang PhD...
