... by Winthrop Publications Limited 2011 licensed reuse rights only ticketing primary secondary strategy season ticket RESEARCH PAPER Making a case for the integration of the primary and secondary ticket markets for professional team sports in the United States Keywords ticketing primary...

... and proposes four strategies relevant to the sports arena - Brand Reputation; Brand Affinity; Brand Challenger; and Brand Conquistador. It illustrates this internationalisation process via three case studies: Football Club Barcelona, Paris Saint-Germain and Olympique de Marseille. The internationalisation...

... the attendance motivations of women and compare them directly to those of male attendees. The findings suggest that female attendance can be influenced through management and promotional strategies. © 2006 by Winthrop Publications Limited 2006 licensed reuse rights only sportscape Front Room Back...

... Maple Leafs vs Football Club Barcelona: how two legendary sports teams built their brand equity Keywords brand equity professional sports strategy hockey soccer André Richelieu Professor, Marketing Department, Faculty of Business Administration Université Laval, Pavillon Palasis Prince, Office 2429...