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Keywords: structural equation model
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 7 (3): 40–60.
Published: 01 March 2006
... in relation to the sponsors of the UEFA Football Championship finals, Euro 2004. A questionnaire was carried out immediately after the event. A structural equation model with latent variables is estimated and managerial policy implications are derived. © 2006 by Winthrop Publications Limited 2006...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2005) 7 (1): 69–74.
Published: 01 October 2005
... Model is specified as a structural equation model estimated by a partial least squares method (PLS), where the drivers are emotions towards the sponsorship and attitudes towards the sponsorship. It is found that the two classes of variables drive overall value of sponsoring and this is illustrated...
