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Keywords: target marketing
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2002) 4 (1): 48–73.
Published: 01 March 2002
... methods from direct and relationship marketing to support corporate goals of sales, advertising, community-involvement and brand image and awareness. Several factors are discussed that would improve the sponsorships' effectiveness in the women's market. Keywords: target marketing, sport sponsorship, women...
