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Keywords: technology-based self-service
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2014) 16 (1): 19–34.
Published: 01 October 2014
... influenced business practices for several decades and many service firms, including sports service firms, are now utilising technology extensively to reduce the use of labour. This study investigates how the user's perception of technology-based self-service (TBSS)affects customer productivity and how...
