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Journal Articles
The Dynamics of Traveler Destination Awareness and Search for Information Associated with Hosting the Olympic Games
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2002) 4 (2): 32–55.
Published: 01 June 2002
...Arch G. Woodside; Ray Spurr; Roger March; Heather Clark This article proposes a theory of direct and indirect inf luences of the Olympic Games on international tourism behavior and presents test results of the theory using a quasi-experimental research design and visitor exit data (n = 3,875...
