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Keywords: ticketing
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 500–518.
Published: 03 July 2023
...Liz Sattler; Megan Shreffler; Nels Popp; David Pierce Purpose The purpose of this exploratory study was to examine the workplace experiences of current and former underrepresented ticket sales employees. Design/methodology/approach The study utilized survey methodology to answer the research...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2011) 12 (3): 2–11.
Published: 01 April 2011
...Joris Drayer Many sports properties have had great success entering into sponsorship deals with secondary ticketing companies. However, additional benefits are possible with a reshaping of the structure of primary and secondary ticketing markets. Specifically, fully integrating both primary...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2008) 9 (2): 62–77.
Published: 01 January 2008
... ticketing smart cards memorabilia The chips are in: enhancing sports through RFID technology Keywords Radio Frequency Identification (RFID) electronic applications ticketing smart cards memorabilia David C Wyld Robert Maurin Professor of Management and Director of the Strategic e-Commerce/e-Government...
