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Keywords: tribalism
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Journal Articles
Tribalism: definition, identification and relevance to the marketing of professional sports franchises
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International Journal of Sports Marketing and Sponsorship (2007) 8 (4): 43–59.
Published: 01 July 2007
...Rudi Meir; Don Scott This paper examines the literature relating to tribalism and considers its existence and its relevance to the marketing of sport. Tribal marketing is not a feature of the philosophy dominating today's sports marketing programmes. It is suggested, however, that more focus...
