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Journal Articles

The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup

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Fawzi Dekhil
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2010) 11 (2): 55–72.
https://doi.org/10.1108/IJSMS-11-02-2010-B005
Published: 01 January 2010
... demonstrates that there was indeed an effect by type of audience and other variables. The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup RESEARCH PAPER Keywords sponsorship type of audience recall involvement soccer Fawzi...
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