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Keywords: underage drinking
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2009) 11 (1): 20–40.
Published: 01 October 2009
...Fiona Davies Concerns about underage drinking have led to calls for a UK ban on alcohol sponsorship of sport. Such a ban would have severe financial consequences for many sports, so should not be implemented without thorough consideration of its likely effectiveness. This study investigating...
