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Keywords: video games
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (3): 645–664.
Published: 07 December 2021
... Drug abuse ADHD Tournaments Qualitative research Video games Regulations Esports is an umbrella term for the computer or video games played by individuals or amongst teams competitively. Recently, the concept of Esports has gained immense attention and achieved momentum from mainstream...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2009) 10 (2): 39–52.
Published: 01 January 2009
..., TW Nike and Tag Heuer. By product category, Nike was leader in equipment (36%) and Oakley in apparel (31%). The results indicate that video games are increasingly seen as viable marketing avenues. © 2009 by Winthrop Publications Limited 2009 licensed reuse rights only PGA Tour Tiger Woods...
