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Keywords: video games
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Journal Articles
Doping as a barrier in universal acceptance of esports
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2022) 23 (3): 645–664.
Published: 07 December 2021
... 18 10 2021 18 10 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Doping Esports Adderall Drug abuse ADHD Tournaments Qualitative research Video games Regulations Esports is an umbrella term for the computer or video...
Journal Articles
Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2009) 10 (2): 39–52.
Published: 01 January 2009
..., TW Nike and Tag Heuer. By product category, Nike was leader in equipment (36%) and Oakley in apparel (31%). The results indicate that video games are increasingly seen as viable marketing avenues. © 2009 by Winthrop Publications Limited 2009 licensed reuse rights only PGA Tour Tiger Woods...
