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Keywords: video games
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (3): 645–664.
Published: 07 December 2021
... different patterns for participation in sports video games and their intensity and confirms the complementary relationship between esports and traditional sports Hamari and sjöblom 2017 Finland Quantitative survey research Escapism, acquiring knowledge about the games, novelty and esports athlete...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2009) 10 (2): 39–52.
Published: 01 January 2009
..., TW Nike and Tag Heuer. By product category, Nike was leader in equipment (36%) and Oakley in apparel (31%). The results indicate that video games are increasingly seen as viable marketing avenues. © 2009 by Winthrop Publications Limited 2009 licensed reuse rights only PGA Tour Tiger Woods...
