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Keywords: visual analytics
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Journal Articles
Visual Analytics of Twitter Conversations about Corporate Sponsors of FC Barcelona and Juventus at the 2015 UEFA Final
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2015) 16 (4): 3–9.
Published: 01 July 2015
... sent. However, this approach may be inadequate because sports fans may be unlikely to mention a corporate sponsor in the text they tweet. This study demonstrates the use of visual analytics to assess conversations about corporate sponsors by examining the images people tweet. RESEARCH PAPER Visual...
