Historical Influences on the Adoption of Management Ideas

In the history of business management thought, six idea families have predominated during the last eighty or so years — bureaucracy (Max Weber), scientific management (Frederick Winslow Taylor), classical management (Henri Fayol), human relations (Elton Mayo), neo‐human relations (Abraham Maslow). To these one can add the more recent contributions of different writers under the heading of guru theory. The first five idea families are well known, but the sixth requires explanation. Gury theory achieved prominence during the 1980s. While not yet featuring extensively in management textbooks it has received widespread attention in the financial and business press (Lorenz, 1986; Dixon, 1986; Clutterbuck and Crainer, 1988; Pierce and Newstrom, 1988; Heller, 1990). Guru theory consists of the diverse and unrelated writings of well‐known company chief executives such as Lee lacocca (Chrysler), Harold Geneen (ITT), John Harvey‐Jones (ICI) and John Sculley (Apple Computer); of management consultants like Tom Peters and Philip Crosby; and of business school academics like Michael Porter, Rosabeth Moss Kanter and Henry Mintzberg. Since their contributions are so heterogeneous, and as the writings draw so much of their authority from the individual authors themselves, the adopted label is felt to be appropriate.