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Examines the role played by business school academics in promoting management ideas through their teaching. Defines the concept of a popular management idea, and explains how the author identified bureaucracy, classical management, scientific management, human relations, neo‐human relations and guru theory, to be the most popular management idea families of the twentieth century. Reviews the existing literature on factors which may influence academics to select certain management ideas for presentation rather than others. Offers hypotheses based on the author′s own experiences as a business academic. Reports the findings of a small postal survey which explored academics′ reasons for choosing the topics to teach and compares the findings with the hypotheses presented earlier. Concludes by discussing the implications of this and further research, and considers the extent to which business academics now tend to follow management practice, rather than lead it. Finally, makes recommendations for future research in this field and suggests appropriate research methods to be used.

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