CHANGE IN ATTITUDES TOWARD WORKING WOMEN: A COHORT ANALYSIS

Major demographic changes in family life occurred during the post‐World War II period in the United States. An increase in women combining traditional family roles with employment in the work force represents one of the most significant of these changes. The late 1960s and early 1970s, in particular, were heralded as a period of revolution in attitudes toward the roles of women (Ferre, 1974; Mason, Czajka and Arber, 1976; McBroom, 1986; Tallichet and Willits, 1986; Thornton and Freedman, 1979). These studies revealed that attitudes became more favourable toward the working women and toward greater opportunities and rewards for women outside the home. Several studies have documented the association of egalitarian sex‐role attitudes with higher levels of education and increased participation in the work force (Mason et.al., 1976; Smith‐Lovin and Tickamyer, 1978; Thornton and Freedman, 1979).