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Purpose

The purpose of this paper is to reflect on those “meeting points” and “encountering places” where the action of individuals, families, corporations, NGOs and public policies can optimize the advancement of social citizenship within the European context.

Design/methodology/approach

An analysis of the worlds of welfare capitalism is contrasted with a corporate social responsibility (CSR) typology of policy governance. It serves the purpose of highlighting not only institutional arrangements and operational welfare rationales, but also value‐systems and cultural tenets shaping commonalities and diversities in public policy governance in the European Union.

Findings

Considerations are made on the impacts that both the global order and the “new social risks” (NSR) have for the promotion of CSR and the advancement of social citizenship. The case of the reconciliation of work and family life illustrates how CSR might induce a greater role for businesses in welfare development.

Research limitations/implications

Further research is needed to establish the linkages between the welfare regime approach and the models of public policy supports for CSR.

Originality/value

The paper is original in its theoretical linking of welfare mix, CSR and social citizenship with regard to the improvement of citizens’ living conditions.

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