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Purpose

The purpose of this paper is to explore an important nexus of formal/informal economic activity in Russia: “normative” workers (in waged formal employment) by virtue of a strongly embedded work‐related social identity and characterized by a significant number of weak social ties, move with little “effort” between formal and informal work.

Design/methodology/approach

The paper presents extensive ethnographic data from the Russian provinces on workers and diverse economic practices. It utilizes participant observation and semi‐structured interviews from periods of fieldwork over the course of a year (2009‐2010).

Findings

This study traces the theoretical debates on the informal economy from 1989 to 2008 and argues for a substantivist position on household reproduction that focuses on the interdependence of social networks, employment, class‐identity and (informal) work. The findings demonstrate significant performative and spatial aspects of embedded worker identity, including the workspace itself as a contested domain, that facilitate movement between formal‐informal work.

Originality/value

The originality of the paper resides in its ethnographic approach to informal economies under post‐socialism and the substantivist evaluation of diverse economic practices in Russia as supported by formal work‐based shared identities.

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