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The focus of this article is on non‐coercive means (i.e. reward and persuasion) for pursuing international conflicts. The article uses case studies of six Middle East peace efforts to analyse the conditions which affect the utilisation and contribution of non‐coercive means. It looks at the factors that account for the limited use of non‐coercive means by adversaries in trying to induce the enemy to yield what was desired and at factors affecting the success of those efforts that are made.

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