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Journal Articles

Art-event image in city brand equity: mediating role of city brand attachment

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Deepa Jawahar, Vinney Zephaniah Vincent, Anju Varghese Philip
Journal: International Journal of Tourism Cities
International Journal of Tourism Cities (2020) 6 (3): 491–509.
https://doi.org/10.1108/IJTC-08-2019-0147
Published: 25 June 2020
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