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Keywords: City brand attachment
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Journal Articles
Art-event image in city brand equity: mediating role of city brand attachment
Available to Purchase
International Journal of Tourism Cities (2020) 6 (3): 491–509.
Published: 25 June 2020
...-event image City attachment City brand attachment Both events and festivals play a major role in accelerating tourism and in making the host destination well-known globally (Koo et al., 2006). Events and festivals are multipurpose in terms of representing the nation, exhibiting...
