Issues

Emerging Asian Markets

The Indian beer dichotomy: an analysis of risk and benefit perception and its effect on consumer behavior

Vikas Gupta; Manohar Sajnani
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The Indian beer dichotomy: an analysis of risk and benefit perception and its effect on consumer behavior

Segmenting Chinese wine consumers on the basis of wine knowledge and consumption behavior

Murray Mackenzie; Karin Weber; Joanna Fountain; Reza Abbasi
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Segmenting Chinese wine consumers on the basis of wine knowledge and consumption behavior

Adapting online wine education to China: a two-study multimethod approach

Jean-Eric Pelet; Bonnie Canziani; Nic Terblanche
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Adapting online wine education to China: a two-study multimethod approach

The macroeconomic overview of the alcohol industry: a perspective from the emerging market of Asia

Sarah Lucia Dsouza; Rita Rani Chopra; Raghavendra Nayak
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The macroeconomic overview of the alcohol industry: a perspective from the emerging market of Asia

Exploring the hierarchy of motivations in the wine purchase behavior of Chinese young wine consumers

Dingkang Peng; Chia-Hsing Huang
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Exploring the hierarchy of motivations in the wine purchase behavior of Chinese young wine consumers

Uncorking the delights: deciphering Indian wine consumers’ tastes with a multi-method approach and consumer insights

Likhil Sukumaran; Ritanjali Majhi
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Uncorking the delights: deciphering Indian wine consumers’ tastes with a multi-method approach and consumer insights