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Benedetto Rocchi
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Journal Articles
Italian wineries and strategic options: the role of Premium Bag in Box
Available to Purchase
International Journal of Wine Business Research (2007) 19 (3): 216–230.
Published: 28 August 2007
Journal Articles
Consumers’ perception of wine packaging: a case study
Available to Purchase
International Journal of Wine Marketing (2006) 18 (1): 33–44.
Published: 01 January 2006
