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Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic

Marianne McGarry Wolf, Mitchell Wolf, Benoit Lecat

International Journal of Wine Business Research (2022) 34 (3): 373–391.

https://doi.org/10.1108/IJWBR-01-2021-0004

Published: 04 January 2022

View article titled, Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic

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Journal Articles

The impact of setting on wine tasting experiments: Do blind tastings reflect the real-life enjoyment of wine?

Geoffrey Lewis, Steve Charters, Benoît Lecat, Tatiana Zalan, Marianna McGarry Wolf

International Journal of Wine Business Research (2019) 31 (4): 578–590.

https://doi.org/10.1108/IJWBR-07-2018-0033

Published: 30 August 2019

View article titled, The impact of setting on wine tasting experiments: Do blind tastings reflect the real-life enjoyment of wine?

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Journal Articles

Winery website loyalty: the role of sales promotion and service attributes

Jean-Eric Pelet, Benoît Lecat, Jashim Khan, Sharyn Rundle-Thiele, Linda W. Lee, Debbie Ellis, Marianne McGarry Wolf, Androniki Kavoura, Vicky Katsoni, Anne Lena Wegmann

International Journal of Wine Business Research (2018) 30 (2): 138–152.

https://doi.org/10.1108/IJWBR-01-2017-0003

Published: 18 June 2018

View article titled, Winery website loyalty: the role of sales promotion and service attributes

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Journal Articles

Perceived risk and the willingness to buy and pay for “corked” bottles of wine

Benoît Lecat, Eric Le Fur, J. François Outreville

International Journal of Wine Business Research (2016) 28 (4): 286–307.

https://doi.org/10.1108/IJWBR-08-2015-0031

Published: 21 November 2016

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Journal Articles

Smartphones and wine consumers: a study of Gen-Y

Jean-Eric Pelet, Benoît Lecat

International Journal of Wine Business Research (2014) 26 (3): 188–207.

https://doi.org/10.1108/IJWBR-04-2013-0015

Published: 12 August 2014

View article titled, Smartphones and wine consumers: a study of Gen-Y

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Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic

The impact of setting on wine tasting experiments: Do blind tastings reflect the real-life enjoyment of wine?

Winery website loyalty: the role of sales promotion and service attributes

Perceived risk and the willingness to buy and pay for “corked” bottles of wine

Smartphones and wine consumers: a study of Gen-Y

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Wine market segmentation by age generations in the Western US: expectations after the COVID-19 pandemic

The impact of setting on wine tasting experiments: Do blind tastings reflect the real-life enjoyment of wine?

Winery website loyalty: the role of sales promotion and service attributes

Perceived risk and the willingness to buy and pay for “corked” bottles of wine

Smartphones and wine consumers: a study of Gen-Y

Email alerts

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