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Journal Articles

Exploring drivers and implications of regret- vs utility-based decision‐making in consumer wine choice

Birgit Gassler, Dieter Koemle, Dominic Smith, Robin E. Roberts

International Journal of Wine Business Research (2026) 38 (1): 153–176.

https://doi.org/10.1108/IJWBR-10-2024-0074

Published: 17 February 2026

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Includes: Supplementary data

Journal Articles

Tasting organic: the influence of taste and quality perception on the willingness to pay for organic wine

Birgit Gassler, Carina Fronzeck, Achim Spiller

International Journal of Wine Business Research (2019) 31 (2): 221–242.

https://doi.org/10.1108/IJWBR-09-2017-0062

Published: 04 June 2019

View article titled, Tasting organic: the influence of taste and quality perception on the willingness to pay for organic wine

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