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Journal Articles

Wine Business Management Practices to Promote Productivity and Profitability

Elizabeth C. Thach, Ms Thoraya Halhoul, Jay Robertson

International Journal of Wine Marketing (2005) 17 (1): 5–27.

https://doi.org/10.1108/eb008780

Published: 01 January 2005

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Journal Articles

The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle

Elizabeth C. Thach, Janeen E. Olsen

International Journal of Wine Marketing (2004) 16 (3): 44–57.

https://doi.org/10.1108/eb008778

Published: 01 March 2004

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