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Analyzing the impact of country-of-origin, geographical indication and wine world on low-involvement generation Z potential consumers’ attitudes toward wine ads

Gabriela Purcini, Leonardo Medeiros Medeiros Barretta, Luciana Ferreira, Marina Lourenção

International Journal of Wine Business Research (2024) 36 (4): 591–612.

https://doi.org/10.1108/IJWBR-02-2024-0007

Published: 13 September 2024

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