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Ivan Paunovic
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Journal Articles

Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries

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Marc Dreßler, Ivan Paunovic
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2023) 35 (1): 66–88.
https://doi.org/10.1108/IJWBR-07-2021-0037
Published: 17 May 2022
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Journal Articles

Customer-centric offer design: Meeting expectations for a wine bar and shop and the relevance of hybrid offering components

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Marc Dressler, Ivan Paunovic
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2019) 31 (1): 109–127.
https://doi.org/10.1108/IJWBR-07-2018-0036
Published: 26 February 2019
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