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Journal Articles

Marketing by Smaller Wine Producers and the Penetration of New Distribution Channels

Joe Penn, Richard Christy

International Journal of Wine Marketing (1994) 6 (3): 20–31.

https://doi.org/10.1108/eb008633

Published: 01 March 1994

View article titled, Marketing by Smaller Wine Producers and the Penetration of New Distribution Channels

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Journal Articles

Marketing in the Face of Increasing Competition and Falling Demand: A Study of the Responses of Wine Producers in Sainte‐Foy, Bordeaux

Richard Christy, Joe Penn

International Journal of Wine Marketing (1994) 6 (1): 20–34.

https://doi.org/10.1108/eb008624

Published: 01 January 1994

View article titled, Marketing in the Face of Increasing Competition and Falling Demand: A Study of the Responses of Wine Producers in Sainte‐Foy, Bordeaux

Add to Citation Manager for Marketing in the Face of Increasing Competition and Falling Demand: A Study of the Responses of Wine Producers in Sainte‐Foy, Bordeaux