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Kyuho Lee
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Journal Articles
Zooming in small family wineries: exploring service quality, loyalty and the moderating role of wine involvement
Available to Purchase
International Journal of Wine Business Research (2024) 36 (4): 613–630.
Published: 23 September 2024
Journal Articles
The gateway to consumption freedom through a communal glass of wine: South Korean female wine consumers and wine consumption community
Available to Purchase
International Journal of Wine Business Research (2019) 31 (3): 303–326.
Published: 17 June 2019
Journal Articles
Is a glass of Merlot the symbol of globalization?: An examination of the impacts of globalization on wine consumption in Asia
Available to Purchase
International Journal of Wine Business Research (2009) 21 (3): 258–266.
Published: 21 August 2009
