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Journal Articles

Unlocking the Asian Wine Market: An Exploratory Case Study

Michael Beverland

International Journal of Wine Marketing (2002) 14 (3): 53–64.

https://doi.org/10.1108/eb008746

Published: 01 March 2002

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Journal Articles

Crunch Time for Small Wineries Without Market Focus?

Michael Beverland

International Journal of Wine Marketing (2000) 12 (3): 16–30.

https://doi.org/10.1108/eb008712

Published: 01 March 2000

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Journal Articles

Wine Tourism: A Tale of Two Conferences

Michael Beverland

International Journal of Wine Marketing (2000) 12 (2): 63–74.

https://doi.org/10.1108/eb008710

Published: 01 February 2000

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Journal Articles

Are Salespeople Relationship Oriented? (And Do They Need To Be?) A Study Based on the New Zealand Wine Industry

Michael Beverland

International Journal of Wine Marketing (1999) 11 (1): 47–64.

https://doi.org/10.1108/eb008690

Published: 01 January 1999

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