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Michael Howley
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Journal Articles
Journal Articles
Journal Articles
New Product Adoption Processes of UK Retailers in the Wines and Spirits Product Field
Available to Purchase
International Journal of Wine Marketing (1998) 10 (1): 39–46.
Published: 01 January 1998
Journal Articles
Low‐alcohol Wines: The Consumer's Choice?
Available to Purchase
International Journal of Wine Marketing (1992) 4 (3): 45–56.
Published: 01 March 1992
Journal Articles
The Impact of No‐alcohol and Low‐alcohol Products on the UK On‐ and Off‐licence Markets
Available to Purchase
International Journal of Wine Marketing (1992) 4 (1): 28–35.
Published: 01 January 1992
