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Journal Articles

Desirability bias and perceived effectiveness influence on willingness-to-pay for pro-environmental wine products

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Nelson A. Barber, D. Christopher Taylor, Daniel Remar
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2016) 28 (3): 206–227.
https://doi.org/10.1108/IJWBR-09-2015-0042
Published: 15 August 2016
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Journal Articles

Experimental approach to assessing actual wine purchase behavior

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Nelson A. Barber, D. Christopher Taylor
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2013) 25 (3): 203–226.
https://doi.org/10.1108/IJWBR-2012-0013
Published: 16 August 2013
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