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Journal Articles

Information Asymmetries in the Pricing of Fine Wines

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Stephen F. Thode, Larry W. Taylor, James M. Maskulka
Journal: International Journal of Wine Business Research
International Journal of Wine Marketing (2002) 14 (1): 5–13.
https://doi.org/10.1108/eb008731
Published: 01 January 2002
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Journal Articles

A Brand Equity Strategy for Ultra‐Premium California Wines

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Stephen F. Thode, James M. Maskulka
Journal: International Journal of Wine Business Research
International Journal of Wine Marketing (1996) 8 (3): 5–22.
https://doi.org/10.1108/eb008659
Published: 01 March 1996
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