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Steven S. Cuellar
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Journal Articles
The demand for wine in the USA
Available to Purchase
International Journal of Wine Business Research (2010) 22 (2): 178–190.
Published: 08 June 2010
Journal Articles
Attracting Entry Level Drinkers: Are Wine Coolers a Gateway to Wine Consumption?
Available to Purchase
International Journal of Wine Marketing (2005) 17 (1): 28–43.
Published: 01 January 2005
